“Confronting a crisis is not a question of if but of when.”¹
Any organisation is likely to experience a crisis, where decisions and communication must happen under pressure and at risk of escalating in intensity.
The collapse of a metro line in Mexico City is an example of this type of event. Here is a brief analysis of the good, the bad, and the ugly of the government’s communication about the accident from a communications consultant perspective.
On May 3, 2021, at around 22:00, an overpass in a metro line in the city’s southeast collapsed, killing 26 people and injuring…
Every task, big or small, will be a valuable lesson. That is one thing I learned when I began a career in communications as a public relations specialist. So, if you think that you will “hit the ground running” at your first role, I am about to burst your bubble.
Public relations is a strategic communication function for any organisation, and one of its most visible fields is media relations. But, no one really tells you the reality of starting a career in this industry. It is not by organising glamorous events or securing media coverage. …
I wanted to write this brief story as a reminder for myself and those who feel they have lost enthusiasm about their careers. Sometimes you just need to remember why you are doing what you are doing and that it is okay to change your mind. Fortunately, nothing is set in stone, and careers are anything but linear!
I was 14 years old when I begged my parents for a subscription to National Geographic magazine. That is how my career journey began, and I didn’t even know it.
One day, I was queuing with my mom at the supermarket…